Campaign URL Input
Recommended UTM parameters for every campaign
- utm_source (mandatory)
Use utm_source to identify a search engine, newsletter name, or other source. Google Analytics requires you to have at least this parameter in your url to make campaign tracking work. Example: utm_source%3Dgoogle - utm_medium
Use utm_medium to identify a medium such as email or cost-per-click. Example: utm_medium%3Dcpc - utm_campaign
Use utm_campaign to identify a specific product promotion or strategic campaign. Example: utm_campaign%3Dspring_sale
Optional UTM parameters for more detailed tracking
- utm_term
Used for paid search. Use utm_term to note the keywords for this ad. Example: utm_term%3Drunning+shoes - utm_content
Used for A/B testing and content-targeted ads. Use utm_content to differentiate ads or links that point to the same URL. Examples: utm_content%3Dlogolink or utm_content%3Dtextlink
UTM Validation Tips
- URLs should include http:// or https:// protocol
- Make sure domain has valid TLD (.com, .org, etc.)
- Special characters should be properly encoded, also the values of referrer -parameter, e.q. https://play.google.com/store/apps/details?id=com.example.application&referrer=utm_source%3Dcampaign_source
- App download campaign URLS can be tricky to build. use Google Play Store campaign URL builder to build your URL and return here to validate it
- Press Enter to validate quickly
- After URL is validated, test the link with your own browser
- Further information about campaign tagging best practices can be found at Google Analytics official support pages.